Shopify's Agentic Plan Is Just Plumbing. Here's What It Doesn't Fix.
Shopify’s Agentic Plan is an API layer that lets third-party AI agents query your catalog. It is not a strategy for making your store discoverable, comparable, or purchasable by those agents. The plumbing is useful. The plumbing is also insufficient. If you sell on Shopify and think flipping on the Agentic Plan means ChatGPT will start recommending your products, you’re in for a surprise. The plan solves the “how does an agent access my data” problem. It does not solve the “is my data worth accessing” problem. ...